NEW YORK, Sept 05, 2008 /PRNewswire via COMTEX/ -- Neutrogena(R) Cosmetics Science Expert Matin Maulawizada unveiled his first eco-inspired "look" at the global launch of Be EcoChic(TM), a star-studded event that kicked-off New York Fashion Week last night. Debuting new products such as Neutrogena(R) Cosmetics Nourishing Eye Liner, Nourishing Eye Quad and MoistureShine Lipstick and the latest Neutrogena(R) Skincare products such as Neutrogena(R) Lift & Strengthen Intensive Facial Concentrate, Matin created the "look" worn by models and celebrities, including Neutrogena(R) spokespeople Malin Akerman and Susie Castillo, during the first-ever Be EcoChic(TM) runway show. The Be EcoChic(TM) "look" is now available to the public at http://www.beecochic.com.
"For the Be EcoChic(TM) fashion show, I created a radiant 'look,' starting with healthy skin to bring out the natural beauty of the models and celebrities. Using Neutrogena(R) Cosmetics, I designed a soft, smoky eye and nude lips, accented with a soft gloss that keeps them playful and feminine," said celebrity makeup artist Matin. "My inspiration for the 'look' is the eco-minded woman who still wants to be chic, much like the premise of the Be EcoChic(TM) campaign. After all, you can be fashionable and environmentally conscious," added Matin.
"The Neutrogena(R) heritage of clean and gentle extends not only to the products we offer consumers but to our business practices as well -- from solar panel systems to a reduction in packaging materials," said Pericles Stamatiades, Company Group Chairman, Beauty, Johnson & Johnson. "Our participation in Be EcoChic(TM) is an example of our commitment to encourage smart choices that not only help preserve the world we live in but also help others learn what they can do to 'be' eco chic."
The foundation for beautiful makeup begins with beautiful skin and Neutrogena(R) has a solution for skincare worries including tired eyes, general loss of elasticity and breakouts. The Neutrogena(R) Ageless Restoratives(TM) Energy Renewal Energizing Eye Cream targets the delicate eye area to restore radiance and vibrancy. For overall noticeably-strengthened, healthier and younger-looking skin, the Neutrogena(R) Lift & Strengthen Intensive Facial Concentrate works deep within the surface to minimize visible signs of collagen loss. The Neutrogena(R) Rapid Clear(TM) Fight & Fade Gel has a unique two-in-one formulation which reduces breakouts and fades the look of post-acne marks for clearer, more even-toned skin fast.
"As an actress, my skin undergoes a tremendous amount of stress which is why it is important for me to use products that are good for my complexion," said actress Malin Akerman whose participation in the show also affirms her commitment to the environment. "By using Neutrogena(R) Cosmetics I am confident that I'm taking care of my skin while also looking my best."
To see Matin's "look," get more information on the Neutrogena(R) Cosmetics and Skincare products used at Be EcoChic(TM) and get step-by-step instructions to create your "look" at home, visit http://www.beecochic.com.
About Neutrogena(R)
A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena(R) has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena(R) is a subsidiary of Johnson & Johnson, world's most comprehensive and broadly based health care products company.
About Matin:
Matin Maulawizada, a native of Afghanistan with a master's degree in Molecular Biology, was first introduced to the beauty business by a college roommate and began doing makeup part time. After working as a research scientist for a couple of years, he realized that he missed creating works of art on all types of faces. Since making the transition from scientist to makeup artist, Matin has worked with an ever-expanding list of the most beautiful faces in the entertainment industry. He has been featured in the beauty pages of leading fashion magazines such as Harper's Bazaar and Allure and his work has graced the covers of Elle, Amaan, Marie Claire and Nylon.
About Malin Akerman:
Akerman relocated to the U.S. from Canada in 2001 to pursue her love of acting. Since 2001, she has quickly been building her film career. This spring, Akerman appeared in the romantic comedy 27 DRESSES. Prior to that, she landed the lead role in THE HEARTBREAK KID directed by the Farrelly Brothers, co-starring Ben Stiller, and starred in the Screen Gems comedy THE BROTHERS SOLOMON directed by Bob Odenkirk. On the small screen, Akerman impressed critics and audiences alike with her portrayal of "Juna Millken" in the HBO series THE COMEBACK. She also had a memorable recurring role in the third season of ENTOURAGE. Akerman has just completed work as one of the title characters in WATCHMEN for 300 Director, Zack Snyder. The film co-stars Billy Cruddup, Carla Gugino and Patrick Wilson and is due out in March 2009.
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